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 ТЕОРИЯ DATA ENVELOPMENT ANALYSIS  

 

НА РУССКОМ ЯЗЫКЕ о DEA
 Статья  в журнале
ПРАКТИЧЕСКИЙ МАРКЕТИНГ, дек 2005 

ПОВЫШЕНИЕ КОНКУРЕНТОСПОСОБНОСТИ МАГАЗИНОВ С ПОМОЩЬЮ DEA АНАЛИЗА

В статье предлагается технология повышения конкурентоспособности магазинов на основе последовательного применения процедур DEA анализа . DEA анализ (сокращенно от Data Envelopment Analysis) широко известный метод количественного анализа эффективности функционирования элементов системы однородных экономических объектов . Исследуемые магазины описываются набором входных и выходных параметров. Входные параметры характеризуют потенциал магазинов и их маркетинговые возможности, а выходные параметры показывают результаты деятельности магазинов. Для сравнительного изучения эффективности деятельности магазинов и выделения лучшей практики в работе конкурентов предлагается использовать инструменты DEA анализа. 
В статье введена формальная постановка задачи сопоставительного анализа магазинов, которая проиллюстрирована на конкретном примере. Предлагается схема взаимодействия процедур DEA анализа конкурентоспособности каждого магазина и разработки рекомендации по улучшению его деятельности. Предлагаемая схема анализа позволяет построить технологию повышения конкурентоспособности сети магазинов. 

СОДЕРЖАТЕЛЬНАЯ ПОСТАНОВКА ЗАДАЧИ

Рассмотрим работу сети магазинов. Все магазины ведут конкурентную борьбу за покупателя. Для получения данных о работе магазинов было проведено маркетинговое исследование на основе оперативного наблюдения за работой магазинов-конкурентов и привлечения бухгалтерской отчетности собственных магазинов. Работа каждого магазина описываются набором входных и выходных параметров . 
Входные параметры магазина определяются как ресурсы, которые он использует в своей работе, и условия, при которых происходит его деятельность. Для описания работы изучаемых магазинов используются следующие входные параметры и т.д...

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DATA ENVELOPMENT ANALYSIS Аналитики, которые заинтересованы в решение своей задачи изучения производительности объектов, могут воспользоваться услугой
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СТАТЬИ О DATA ENVELOPMENT ANALYSIS


DEA СТАТЬИ

 
Библиографические ссылки сгруппированы по областям применения программы и метода Data Envelopment Analysis ( DEA )

DATA ENVELOPMENT ANALYSIS Розничная торговля, сети магазинов
DATA ENVELOPMENT ANALYSIS Страхование
DATA ENVELOPMENT ANALYSIS Банковские и финансовые услуги
DATA ENVELOPMENT ANALYSIS Нефтегазовая промышленность
DATA ENVELOPMENT ANALYSIS Подразделения крупных компаний
DATA ENVELOPMENT ANALYSIS Сфера услуг
DATA ENVELOPMENT ANALYSIS Здравоохранение и медицинские услуги
DATA ENVELOPMENT ANALYSIS Образование и вузовское образование

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DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis в Страховом бизнесе:

Fecher, Fabienne, D. Kessler, Sergio Perelman and P.Pertieau, (1993), "Productive performance of the French insurance industry", The Journal of Productivity Analysis 4, pp 77-93.

Kramer, Bert, (1997), "N.E.W.S.: a model for the evaluation of non-life insurance companies", European Journal of Operational Research 98(2), pp 419-430.

Cummins, J. David and Hongmin Zi, (1999), "Comparison of frontier efficiency methods: An application to the U.S. life insurance industry", The Journal of Productivity Analysis 10(2), pp 131-152.

Sahoo, Biresh K., (2000), "Efficiency and returns to scale in life insurance corporation of India", TAPMI Working Paper Series No. 2000/06, T. A. Pai Management Institute.

Vela, Sandra Ann, (2000), "Canadian life and health insurance productivity evaluation using  data envelopment analysis", M.Sc. Dissertation, University of Toronto.

Fukuyama, Hirofumi and William L. Weber, (2001), "The efficiency and productivity change of non-life insurance companies in Japan", Pacific Economic Review 6(1), pp 129-146.

DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis в Банковском деле:

Berg, Sigbjorn Atle, Finn R. Fø rsund and Eilev S. Jansen, (1992), "Malmquist indices of productivity growth during the deregulation of Norwegian banking, 1980-1989", Scandinavian Journal of Economics 94, pp 211-228.

Barr, Richard S. and Thomas F. Siems, (1994), "Predicting bank failure using DEA to quantify management quality", Financial industry studies working paper no.1-94, Federal Reserve Bank of Dallas.

Chaffai, Mohamed E., (1997), "Estimating input-specific technical inefficiency: The case of the Tunisian banking industry", European Journal of Operational Research 98(2), pp 314-331.

Akhavein, Jalal D., P. A. V. B. Swamy, Stephen B.Taubman and Rao N. Singamsetti, (1997), "A general method of deriving the inefficiencies of banks from a profit function", The Journal of Productivity Analysis 8(1), pp 71-93.

Aleskerov, Fuad, Hasan Ersel and Osman Reha Yolalan, (1999), "Multicriterial method for evaluating bank branch performance", Discussion Paper Series No: 97-01, Yapi Kredi Bank.

Avkiran, Necmi K.,  "An application reference for data envelopment analysis in branch banking: Helping the novice researcher (forthcoming)", International Journal of Bank Marketing.

Avkiran, Necmi K., (1999), "The evidence on efficiency gains: The role of mergers and the benefits to the public", Journal of Banking and Finance 23(7), pp 991-1013.

DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis в Нефтегазовой отрасли:

Taylor, D. T. and Russell G. Thompson, (1995), "DEA best practice assesses relative efficiency, profitability", The Oil and Gas Journal 93(46), pp 60-64.

Thompson, Russell G., Euntaik Lee and Robert M. Thrall, (1992), "DEA/AR-efficiency of U.S. independent OIL/GAS producers over time", Computers & Operations Research 19(5), pp 377-391.

Thompson, Russell G., Parakramaweera Sunil Dharmapala, Juan Díaz, María Gonzáles-Lima and Robert M. Thrall, (1996), "DEA multiplier analytic center sensitivity with an illustrative application to independent oil companies", Annals of Operations Research 66,pp 163-177.

Thompson, R. G., P. S. Dharmapala, L. J. Rothenberg and R. M. Thrall: 1993 "Assurance Region and Cone Ratio Approaches in DEA Analysis of 14 World- wide Major Oil Companies", Working Paper No. 109, Rice University, pp. 1-17.

Thompson, R. G., E. Lee, and R. M. Thrall: 1990 "Efficiency of the Multi-Product Firm Over Time as Applied to U.S. Inde- pendent Oil/Gas Producers", Working Paper No. 82, Rice University, pp. 1-15.

DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis в Розничной торговле:

Athanassopoulos, Antreas D., (1998), "Optimization models for assessing marketing efficiency in multi-branch organizations", The International Review of Retail, Distribution and Consumer Research 8(4), pp 415-443.

Cook, Wade D., (2000), "Site selection for retail facilities using DEA", Presented at: North American Productivity Workshop [in DEA and weight restriction], Schenectady, United States of America.

Shale, Estelle, (1997), "Performance assessment of a rapidly expanding chain of retail outlets", Presented at: (OR 39) 39th Annual Conference of the Operational Research Society [in Data envelopment analysis stream],Bath, United Kingdom, 9/9 to 9/11.

Balakrishnan, P. V., Anand Desai and James E. Storbeck, (1994), "Efficiency evaluation of retail outlet networks", Environment and Planning B: Planning and Design 21(4),pp 477-488.

DATA ENVELOPMENT ANALYSIS DEA Analysis в оценке Подразделений компаний:

Friedman, Lea and Zilla Sinuany-Stern, (1998), "Combining ranking scales and selecting variables in the DEA context: The case of industrial branches", Computers & Operations Research 25(9), pp 781-791.

Oral, Muhittin and Osman Reha Yolalan, (1990), "An empirical study on measuring operating efficiency and profitability of bank branches", European Journal of Operational Research 46(3), pp 282-294.

Jablonsky, Josef, (2000), "Comparison of efficiency of Czech industry branches by data envelopment analysis", Presented at: (APORS' 2000) in 5th Conference of the Association of Asian-Pacific Operations Research Societies within IFORS, Singapore, Singapore, 7/5 to 7/7.

Messier, Jean and Komlan Sedzro, (1996), "On assessment of the relative efficiency of credit union branches via data envelopment analysis", Presented at: INFORMS conference [in Data envelopment analysis applications II], Washington, United States of America.

Sinuany-Stern, Zilla, Lea Friedman and Arieh Avishur, (1998), "Comparisons among scale ranks via DEA: A case study of industrial branches", Presented at: INFORMS Israel 1998 [in Extensions of DEA], Tel Aviv, Israel, 6/28 to 7/1.

DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis в Сфере услуг: 

Morey, Richard C., Donna L. Retzlaff-Roberts and David J. Fine, (1994), "Getting something for nothing: Estimating service level improvements possible in hospitals", International Transactions in Operational Research 1(3), pp 285-292.

Navarro, Jose L. and Jose A. Camacho, (2001), "Productivity of the service sector: A regional perspective", Serv. Ind. Journal 21(1), pp 123-148.

Nesher, Ariela, (1981), "The effects of public services provision on the quality of urban life", Ph.D. Dissertation, University of Pennsylvania.

Rouse, Paul, (2001), "Pricing public health care services using DEA: Methodology versus politics", Presented at: (OR 43) 43th Annual Conference of the Operational Research Society [in Data envelopment analysis], Bath, United Kingdom, 9/4 to 9/6.

Ruggiero, John, W. Duncombe and J. Miner, (1995), "On the measurement and causes of technical inefficiency in local public services: An application to public education", Journal of Policy Analysis Research and Theory 5, pp 403-428.

Sueyoshi, Toshiyuki, (1995), "Ramsey tariff structure of NTT basic telephone service: Marginal cost-based DEA application (in Japanese)", Operations Research: Communications of the Operations Research Society of Japan 40(12), pp 701-705.

Tankersley, Julia Elizabeth, (2000), "Managing service quality using data envelopment analysis", Ph.D. dissertation, Florida State University.

Van Zandt, Gary Martin, (1998), "A production efficiency case study in a small service organization utilizing efficiency ratio modeling", Ph.D. dissertation, Southern Illinois University.

Banker, Rajiv D. and Richard C. Morey, (1993), "Integrated system design and operational decisions for service sector outlets", Journal of Operations Management 11(1), pp 81-98.

 

DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis в Здравоохранении:

Bannick, Richard R. and Yasar A. Ozcan, (1995), "Efficiency analysis of federally funded hospitals: Comparison of DoD and VA hospitals using data envelopment analysis", Health Services Management Research 8(2), pp 73-85, May.

Charnes, Abraham, William Wager Cooper, Martin Jorge Dieck-Assad, Boaz Golany and D. Wiggins, (1988), "Efficiency analysis of uses of medical care resources in the U.S. army health services command", in (Kuhn, R. L., ed.), Frontiers of medical information science, Praeger, pp 101-120.

Grosskopf, Shawna, Dimitri Margaritis and Vivian Grace Valdmanis, (1995), "Estimating output substitutability of hospital services: A distance function approach", European Journal of Operational Research 80(3), pp 575-585.

Huang, Yueh-Guey Laura and C. P. McLaughlin, (1989), "Relative efficiency in rural primary health care: An application of data envelopment analysis", Health Services Research 24(2), pp 143-158, June.

Lewin, Arie Y., (1983), "Comments on 'Measuring routine nursing service efficiency: A comparison of cost per patient day and data envelopment analysis models'", Health Services Research 18(2), pp 206-208.

Ozcan, Yasar A., (1995), "Efficiency of hospital service production in local markets: The balance sheet of U.S. medical armament", Socio-Economic Planning Sciences 29(2), pp 139-150.

DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis в Образовании:

"Developing models of educational accountability", Oxford Review of Education 14(3), (1988),pp 321-339.

Ahn, Tae Sik, (1987), "Efficiency and related issues in higher education: A data envelopment analysis approach", Ph. D. dissertation, College and Graduate School of Business, University of Texas, Austin.

Bardhan, Indranil R., (1995), "Data envelopment analysis and frontier regression approaches for evaluating the efficiency of public sector activities : Applications to public school education in Texas", Ph.D. dissertation, University of Texas, Austin.

Bessent, Authella M., Edgar Wailand Bessent, Joyce Elam and D. Long, (1984), "Educational productivity council employs management science methods to improve educational quality", Interfaces 14(6), pp 1-8, Nov-Dec.

Breu, T. M. and Raymond L. Raab, (1994), "Efficiency and Perceived Quality of the Nation’s Top 25 National Universities and national liberal arts colleges: An application of  data envelopment analysis to higher education", Socio-Economic Planning Sciences 28(1), pp 33-45

Cave, M., S. Hanney, M. Kogan and G. Trevet, (1988),The use of performance indicators in higher education: A critical analysis of developing practice, Jessica Kingsley DEA ANALYSIS Publishers Ltd., London.

Diamond, Jr, Arthur and Jeanette N. Medewitz, (1990), "Use of data envelopment analysis in an evaluation of the efficiency of the deep program for economic education", Journal of  Economic Education 21(3), pp 337-354.

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